The initial client vision leaned towards a punchier, bolder aethestic. However it became quite clear that this direction clashed with the brands premium, grounded vision and brand values.
The challenge allowed us to carve out a visual that looks to stand it’s own in a very popular, saturated market while still feeling sleek, safe and serene yet exciting.
Sculpt & Form
2025
The brand needed to find the right balance of energy and calm, simplicity and sleek, boldness and sophistication.
Next Project: