Designing with purpose
My name is Kultar Singh Ruprai, and I’m an experienced creative design lead based in the UK.
With over 18 years in the industry, my passion is helping others communicate their message by delivering exceptional designs and frictionless user experiences across digital, print and brand.
I've always had a huge interest in being creative, human psychology and innovative technology. Spanning back as far as early education, graduating with Masters in Design to now working and bring value on client project's today.
With an extensive career of leading design projects I'm able to adapt and contribute value throughout a project's lifecycle, whether it's design strategy, digital, brand, marketing, social, print and more.
Great design makes a great difference.
My entire process is user-centred; from research, conceptualising, designing, delivering, iterating; all based on insight and feedback.
I enjoy solving complex business problems to help elevate brands, improve performance and drive engaging experiences that tell a story.
Services & Skills
Design Consultation
Design Strategy
Research & Insight
Data Analysis
Workshop Facilitation
Art Direction
Logo Design & Branding
Graphic Design
User Experience Design (UX)
User Interface Design (UI)
Prototyping & Testing
Conversion Rate Optimisation (CRO)
Front-end development
Photography
Tools & Software
Sketch
Figma
Adobe CC
Invision
Invision Studio
Craft
Iconjar / Iconset
Grammarly
Google Analytics
Hotjar
Marvel
Principle
Miro
Mural
Slack
Sublime
Microsoft Suite
Google Suite
Awards & Proud Moments
The FWA, AWWWARDS and CSS awards
x5 Kentico Site of the Month awards
x3 Drum / UK Commerce shortlistings & nominations
.Net Magazine design feature
Xheight, Creativebloq, Visual.ly & Creative Boom blog features
Artwork design for Dead Prez third album release
Talks & podcasts features
Breaking barriers between designers & developers
IM Tech Meetup
The art of UX & mentoring
Pixelated Perfect
Planning your ecommerce roadmap for 2024
Panel discussion part of Leicester Business Festival
Past Clients
Argos
Art UK
Axelos
Avon
Bulbshare
Boutinot Wines
Carphone Warehouse
Centaur Media
Compare The Market
Coventry University
Charles Bentley
Coventry University
Dead Prez
Dhol Enforcement Agency
Dyson
Econsultancy
eCars 24/7
Fine Foods Specialist
Hansom Taxis
Homebase
Hodder Education
Johnstones Paint
Kalido
Kew Gardens
Key Retirement
Kikli Roadshow
La Coqueta
Memsaab Leicester
Mishimoto
My Family Pets
Network Rail
Overland Shoes
Ping
Rising Stars
Sarsens Group
Sealeys
Sherwood Global
Sovereign Housing
Stellar
Target Darts
The British Museum
The National Gallery
Travis Perkins
University of Law
Vodafone
Wiltshire Farm Foods
Experience
2020 - Present: Design Lead (UX / UI)
Williams Commerce / Un.titled
2020 - 2020: Head of Design (PT / Interim)
Williams Commerce / Un.titled
2019 - 2020: Digital Design & UX Manager (UK)
Avon Cosmetics
2018 - 2019: Creative Design Lead
Avon Cosmetics
2015 - 2018: Senior Digital Designer
MMT Digital
2013 - 2015: Senior Digital Designer / Design Manager of Multi-Channel
Homebase / Home Retail Group
2011 - 2013: Senior Digital Designer
Twist Digital
2006 - 2011: Middleweight Designer
Carphone Warehouse Online Solutions
2005 - 2006: Graphic Designer / Web Developer
Norcom
